Page 90 - Lifelines Pre-intermediate.Student's book

11 The rnedia

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Grammar in use '1 Rules
1 Imagine you are a politician talking to an 1 ftre text uses the verb have to.
audience. a Complete these sentences Irom the text.
d Work with a partner. Which of these factors do you Obviously film stars right for the part.
think is the most important? So you too much about content
r what you say For example, politicians
. your appearance
ab out their app e arance?
r your voice
b Rewrite each sentence in the third person singular.
b Give a percentage for each factor.
c How do we make these forms wit]n haye to?
c Read the text and check your answers. r a positive statement
2 Discuss these questions. r a negative stagement
I How important is image, do you think? . a question
2 Do you agree with Mehrabian's research? Check the rules for haye to in Grammar Reference
3 Can you think of any examples Irom your own 11.1.
experience which conflrm his research?

How important is image? Obviously film stars have
to Iook righl for the part. but what about other peopie
in the public eye? For example, do politicians have to
think about their appearance, too? Albert Mehrabian
studied the elfect that speakers have on therr
audience. His research showed thal anly 7a/o
of the effect depends on what you say; 3Ba/o
of the effect comes from your voice; but a
huge 554/o of the effect comes from your
appearance. So you don't have to worry too
much about contentl Your vojce and your
appearance are much more important