Page 92 - Lifelines Pre-intermediate.Student's book

11 The media

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Who are your favourite media 1 Look at the photographs in the flrst newspaper article.
people? a Discuss these questions.
a Write the name of your Iavourite I How has the woman's appearance changed?
o newsreader. 2 Which photograph do you prefer and why?
s TV presenter.
b Read the flrst two paragraphs and answer the questions.
& DJ.
I Who is the woman in the photo?
o journalist. 2 What is her new job?
. newspaper.
I What did she do before?
* magazine.
4 What has she had to change for her new job?
. TV station.
s TV programme. 2 Look quickly through the whole text. Match the people
e radio station. and their jobs.
s film star.
c .fi.Im director. Liz Howell I co-presenter
o TV advertisement. Michael Wilson i weatherman
I Weather presenter. John Coleman I image consultant
Frank N Magid Director of Programmes
b Tcll your partner about your choices. I
2 Match the verbs with the items. 3 Read the whole article and answer these questions.
Each itern can have more than one
I What changes have the image consultants made to
verb.
Fiona's image?
switch on a photograph 2 Why have they made the changes?
switch off 3 Why has Fiona accepted them?
listen to an article
watch
produce
the TV
write
take
the radio
record Fiona Armstrong has got a new Programmes, Liz Howeil says '\(/e
look at job. The former newsreader want the viewers to fancy the
read a film from ITN is the co-presenter of presenters. So u,e've tried to bring
make GMTV's new breakfast out the nice, frienclly srcle ofFiona
see a programme progfamme. and to make het sexier. She now
The breakfast show will start at wears brighter coiours and shorter
3 Complete these sentences with in 6.00 am tomorro\i/. but Fiona has skirts. Her jackets are shofier, too,
had to change more than her to emphasize 1"rer figure. Si-re looks
or on.
working hours. The new Fiona has beautiful.'
I We were _ a photograph _
got lighter hair, brighter lipstick Fiona's co-presenter, Michael
the newspaper. and a sexier wardrobe. She will Wiison, has also had to change his
My dog was _ an also smile a lot ancl flirt wittr the image. GMTV want Michael to
advertisernenl _ TV. guests oi1 the programme. So why appeal to women, but they don't
I've seen that fl1m _ video the big changei' want him to alienare malr viewrrs
The producels want women either. Both presenters had to
Clint Eastwood's it.
berwrrn 20 rn,l 4U ro rclenrr[y agree to the nerv image as part of
I read about it __ an article rhe job.
_ a magazine. - with Fiona, who's 3), and they
rvarit people of all ages to lind her GMTV start their new breakfast
He was _a play _ the
attractive. So GMTV brought in frogrJmme romorrow monring.
ra d io. Arnerican image consultant, Frank But not everyone is happy. The
N Magid to create a whoie new nerrs doctors haie got it wrong rn
image for Frona. He's known as thc prsr. A Lw y.,rrs ago rhcy
'the news doctor' in the States sacked American weathernlafl ,
where image consultancy is big John Coleman, because he was tc-ro
business. He clecided that Fiona's dull. After thousands of letters
serious neu.sreader image had to from angry viervers, Coleman was
go. GMTV's Director of bacl< in his 1ob.
90
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